The History of Baby Einstein

In 1996, Julie Clark founded Baby Einstein at her home in suburban Alpharetta, Georgia, as I Think I Can Productions. She and her husband invested $18,000 in savings to produce the initial product, a VHS they named Baby Einstein, later sold as Language Nursery.

The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Eventually, the video was marketed across the United States, Europe, Asia, and Australia. Other videos followed, some featuring the Clarks' two daughters, as well as other children. All videos feature toys by Ambi, Brio, Folkmanis, Applause, Chimes, Battat, Tomy, Legends and Lore, just to name a few.

Today, nearly 2 decades later, Baby Einstein is still thriving, although the Clarks sold the company to Disney in 2001, which later got sold to Kids II, Inc. in 2013.